Why Are You Starting A Business Blog?

Why Are You Starting A Business Blog?

This is by far the most important question to ask anyone that is interested in starting a blog.

If you cannot be honest with yourself when answering this question, then you shouldn’t bother starting one.

The reason is because you might end wasting months if not years of your time doing something with no end target at heart. So it is with selecting a niche for your blog.

Just like every other journey you embark on in life, there must be reason why you set out in the first place.

The principle works the same with blogging.

If you want to start a business blog, you must have a clear plan of what you intend to achieve with it.

You want to understand what you are blogging about and how you intend to make money from it before you start.

Your plan will guide your steps.

When you are well guided and focused, your chances of success as a blogger will be high.

Then you can go further to learn other tips and tricks of starting a business blog that can make money.

Here Are Primary Obvious Reasons Why People Launch A Blog:

  1. Business

  • Promoting Personal Business

Business blogging

You can set up a blog for your personal business. This is one sure way to increase exposure to your business and get potential clients that has never heard of you to find you online.

An example is if you have a product for sale and have a website that talks about it, your blog makes it easy for people to search you out online and order your product.

Blogging is a means of branding your business and increasing your brand awareness.

As you write and publish quality and informative posts on your blog that solves problem related to your business, it portrays you as an expert in the field.

Readers trust you and will buy products and services you have for sale because you know a lot about the industry.

  • Affiliate Marketing

Affiliate Marketing

For a regular business, you are the one providing the goods or services but in the case of affiliate marketing, you promote other people’s product or services in exchange for a commission.

Some people prefer to go this path because they don’t want to get involved with the hassles of running the business, handling account, taxes, staffs, shipping and refunds.

  • Ad Based Business Blogging

Ad Based Business Blogging

This is the type of business blog where you earn money by displaying ads from networks.

You make money when your visitors click on any of the ads.

The amount can range from a few cents to a couple of dollars per click depending on how much advertisers are bidding for that ad space or how much they are willing to pay for your niche.

Some niches make more money than others while there are niches that have little or no value monetarily.

High paying niches are those industries where people are willing to spend money. Some examples are finance, weight loss, casino and gambling, diabetes and so much more.

The higher a niche is willing to pay, the higher the competitiveness in the blogging world.

You can also take control of the ads that appear in your blog by charging advertisers yourself to have them place their banners in your blog.

Most times, blogs that make money with this form of monetization are ones with high traffic.

If you are just starting out, you might not make serious money with this means; at least for the first few months – unless you already have large social media following online before you launched the blog.

This way you can promote your posts with them and make money from day one.

  1. Services

offering your services

This is a means of monetizing your blog by advertising your services to your readers.

Readers that see you as an expert in the field can hire you for your services.

For example you have a business that repairs iPhone or Computers in Chicago. You can start a blog on that topic and write quality articles and informational posts to dominate that niche in your state.

Leaving your office contact information in your blog, you get people to search you out online and contact you for repairs.

You have a better chance of making money when your personal business has a blog than when you only depend on referrals and word of mouth from clients you’ve already worked for.

  1. Combining All Monetization Strategies

You have a chance of making more money when you combine all these tactics on your blog.

It is possible to have a blog that promotes your business and services while promoting other company’s goods and services as ads in exchange for commission per sale.

Let’s say you into plumbing business.

You can promote your plumbing services, sell your customized plumbing tools and also recommend quality faucets and filters that home users can buy.

Readers will trust you easily and buy them because from your informative posts, you’ve proven to be an expert in the field.

This way you can diversify your blog income stream depending on how creative you are.

That said, ensure you recommend products you have used and can vouch for. Your brand’s reputation might be on the line if you refer something that does not work.

Making a mistake in this area might result to visitors leaving and never believing anything you say on your blog.

If a product is great but have some downsides, let the readers know so they understand what they are paying for beforehand.

Finally on this section, the tips here are aimed at helping you think of the reason why you are starting a business blog.

It is important that you decide on the monetization path to follow and think of the type of contents you will write to attract visitors.

Pointing yourself in the right direction from start helps you stay focused. And after reading this post you think you have come up with a plan.

If you have, then I recommend you read my detailed post on how to start a blog (link above).

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