Do you want to know if removing stop words from slug improve or hurt SEO?
Then hopefully I can be able to help you in this post.
Search engine optimization whether on-page or off-page is important for ranking a page no Google’s serp.
When it comes to organic traffic and ranking, the search for what works with Google will always be on.
Different SEO agencies tell you that removing these stop words can actually help your on-page SEO.
Some of them even go the extra mile to tell you that you should keep your slug less than three words –at most four.
What then happens to the rest words if your posts’ titles are about 5-7 words each?
This is about 55 to 70 characters and more.
How then are you supposed to edit your slug to be that short and still have it make sense?
That is a discussion for another day.
Now there are articles you find online that tell you that removing stop words can hurt your SEO and your slug will make no sense.
Who then are we to follow?
Top SEO agencies or bloggers that think not editing out slug is the best on-page SEO practice.
My Thoughts On Removing Stop Words From Slug
On a personal note, I wouldn’t worry about stop words and how meaningful, long or short my slug is.
Rather, I would worry about my content and what I have to offer to visitors that come to my site.
If I have the right contents that satisfy users – and I mean quality posts that are informative and shareable, the links they would generate on their own will get me ranking higher than sites with pretty and ugly slug.
As you can see from the image above, links and quality contents on a site have higher percentages as ranking factors.
One problem we internet marketers have is that we put much emphasis on factors that Google rarely cares about.
The only factor I think affects ranking when it comes to slugs is your target keywords being in the link.
Every other thing is not suppose to matter for now.
Write great contents that are in-depth and shareable and promote them.
Help as much readers and users as you can with your contents and every other thing will follow.
If your blog grows to an extent that you have the money to hire an SEO agency and they tell you removing the stop words are okay, then do it.
But for now, I recommend you focus on content and other important on-page SEO factors.
Satisfy these factors and you wouldn’t have to worry about your slug.
Does That Mean We Should Ignore Stop Words in Slugs?
That depends on you.
If you feel comfortable allowing the stop words, Google will not penalize you.
If you prefer to have them removed, Google wouldn’t mind either.
On my own, sometimes I remember to edit my slugs myself other times I just publish that way.
Anyhow, I still get ranked.
That said, I have taken time to observe top internet marketers and bloggers and their links.
You barely see stop words in their slugs and links.
They use clean and short slugs and still get ranked high in search engines.
Personally, I don’t think it is the slug alone that got them ranking high in search results – so many other factors like domain authority and links play strong parts.
Even at that, the fact that they prefer to remove these stop words and take on short slugs means there is something to be gained from it.
Even when they are not writing posts about it, I know there is something to gain.
All these top internet marketers can charge you for a course but won’t tell you the ultimate secrets to their success.
If you find it on your own, then you are in luck.
I just try to copy as much as I can from their style and apply it to mine.
Besides, on a personal opinion, I think these short slugs look more professional that the ones with stop words.
Slugs with stops words from my point of view look unorganized and unprofessional.
That said, do what you want with your slug.
Just ensure that you provide quality in your site – that is what matters the most.
Finally On Slug, Stop Words And SEO
If Google really had put much emphasis on slugs and stops words, all you have to do is edit them to rank high in search results.
But that is not the case is it?
It might help to some extent but I don’t see it as a major ranking factor.
If I am to place the power of slugs to how it affect ranking, I would say its role is just to help bots understand what a link is all about.
I might say it also helps users know if a page has an answer they are looking for or not.
That said, I don’t think users look at slugs and beauty of links to make their decision to click on it or not.
That is the function of the title that turns up in search results.
Focus on the ranking factors that can help you get that organic traffic and the worry about stop words and slug later in your online business.
I hope this helps.